What is “Nailong”?| A Very Popular Yellow Dino in China

What is Nailong?

Ask any Gen-Z in China what color happiness is, and you might hear “milky yellow.” That just so happens to be the exact hue of NaiLong (奶龙—literally “milk dragon”), a chubby, two-ton baby dragon with a belly full of jiggles and a heart full of joy. Nailong is a Chinese animated character created by Seventh Impression Entertainment. This cute yellow dino has gained popularity in China and started expanding internationally. Learning Chinese is becoming a smart move for kids worldwide. Programs like WuKong Chinese, founded in Silicon Valley in 2016, offer fun and engaging online courses for children aged 3–18, helping them build confidence in communication while exploring Chinese culture.

The Origins of this Yellow Dino Nailong (奶龙)

Standing at 180 cm tall and weighing as much as a car, Nailong has gone from virtual unknown to digital sensation. Since his debut in early 2020, this lovable creature, created by Shenzhen-based 7th Impression Culture & Media, has racked up over 38 million fans, leaping from screens into Happy Meals, MINISO blind boxes, BYD electric cars, and even stationery aisles.

​​Is Nailong a TV Show?​

No. Nailong is primarily an ​​IP (intellectual property)​​ rather than a TV show. It is leveraged for ​​merchandise, theme park installations, and cross-cultural promotions​​.

For example, in 2024, Nailong was featured in a large-scale exhibition at LaLaport BBCC mall in Kuala Lumpur, Malaysia, showcasing its global appeal through interactive activities like fan meetups and DIY workshops.

​​Nailong Popularity in China​​

While Nailong may not be as universally recognized as iconic characters like Peppa Pig or Boonie Bears, it has gained ​​significant traction​​ among children and families, particularly through:

• ​​Space Licensing​​: Mall exhibitions and themed events in China and Southeast Asia.
• ​​Cultural Exports​​: The character represents China’s push to globalize its animation industry, akin to other successful IPs like Ne Zha.
  Its popularity is bolstered by vibrant designs and engagement strategies, though it may not yet be a household name nationwide.

Nailong Memes

FAQs About Nailong

Is Nailong from China?

Yes, Nailong is from China. It’s an animated character created by Seventh Impression Entertainment. Nailong has gained popularity in China and started expanding internationally around 2024.

Why is Nailong popular?

Nailong is popular due to its cute image, humorous and cheerful personality, which appeals to children and families. Its short videos and comics are widely disseminated online.

Additionally, it has a strong commercial operation team that leverages licensing and cross-sector collaborations to expand its influence.

Conclusion

Nailong is a rising star in China’s animation scene, blending cultural elements with modern IP strategies to captivate young audiences domestically and abroad.

If you still want to explore more Chinese culture, you can click the link below and Wukong Education will continue to accompany you in your studies.

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