What is “Nailong”?|A Very Popular Character in China

Nailong is a Chinese animated character created by Seventh Impression Entertainment. It has gained popularity in China and started expanding internationally.

Though not a TV show, it’s leveraged for merchandise and cultural promotions. Its international expansion began around 2024.

The Origins and Popularity of Nailong (奶龙)

Nailong (奶龙) is a Chinese animated character created by ​​Seventh Impression Entertainment (深圳第七印象文化传媒有限公司)​​, a company specializing in IP development and cultural tourism projects.

The character was designed as part of China’s growing domestic animation industry, though the exact year of its creation is not explicitly mentioned in available sources. However, its international expansion began around 2024, suggesting it likely emerged in the early 2020s.

​​Is It a TV Show?​

No.
Nailong is primarily an ​​IP (intellectual property)​​ rather than a TV show. It is leveraged for ​​merchandise, theme park installations, and cross-cultural promotions​​.

For example, in 2024, Nailong was featured in a large-scale exhibition at LaLaport BBCC mall in Kuala Lumpur, Malaysia, showcasing its global appeal through interactive activities like fan meetups and DIY workshops.

​​Popularity in China​​

While Nailong may not be as universally recognized as iconic characters like Peppa Pig or Boonie Bears, it has gained ​​significant traction​​ among children and families, particularly through:

• ​​Space Licensing​​: Mall exhibitions and themed events in China and Southeast Asia.
• ​​Cultural Exports​​: The character represents China’s push to globalize its animation industry, akin to other successful IPs like Ne Zha.
  Its popularity is bolstered by vibrant designs and engagement strategies, though it may not yet be a household name nationwide.

FAQ About Nailong

Is Nailong from China?

Yes, Nailong is from China. It’s an animated character created by Seventh Impression Entertainment. Nailong has gained popularity in China and started expanding internationally around 2024.

Why is Nailong popular?

Nailong is popular due to its cute image, humorous and cheerful personality, which appeals to children and families. Its short videos and comics are widely disseminated online.

Additionally, it has a strong commercial operation team that leverages licensing and cross-sector collaborations to expand its influence.

Conclusion

Nailong is a rising star in China’s animation scene, blending cultural elements with modern IP strategies to captivate young audiences domestically and abroad.

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Bella

Master’s degree from Yangzhou University. Possessing 10 years of experience in K-12 Chinese language teaching and research, with over 10 published papers in teh field of language and literature. Currently responsible for teh research and production of “WuKong Chinese” major courses, particularly focusing on teh course’s interest, expansiveness, and its impact on students’ thinking development. She also dedicated to helping children acquire a stronger foundation in Chinese language learning, including Chinese characters, phonetics (pinyin), vocabulary, idioms, classic stories, and Chinese culture. Our Chinese language courses for academic advancement aim to provide children with a wealth of noledge and a deeper understanding of Chinese language skills.